Colombia vs Japan World Cup match helps SBS to rare double-figure main channel share

SBS’ coverage of the Colombia vs Japan FIFA World Cup match helped the channel to a rare 10% main channel share, according to OzTAM’s overnight preliminary ratings.

Throughout the year, SBS tends to pull around 5% to 6% of the free-to-air television audience, however when Australia took on France on Saturday night, the multicultural broadcaster had 27.9%.

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