Colonial First State invites baby boomers to join ‘the wealth generation’

Fund management group Colonial First State has launched a campaign that invites baby boomers to become part of the ‘wealth generation’. Created by Leo Burnett Sydney, the TV ad features three middle-aged people on a stage talking about their investment plans. It breaks on Sunday.

Print, outdoor, digital and a website will run in support of the TV campaign.

Emily Bates, head of brand at Colonial First State said: “We wanted to talk to mums and dads that have a lot of life experience, but may not feel confident when it comes to investing their money. Many of these people need a helping hand and expert guidance to protect and grow their money to reach their financial goals.”