Colourful past of secondhand cars marks BWM’s first work for Carhistory.com.au
BWM has released its first work for Carhistory.com.au, a company that provides history reports on used vehicles, after winning the business after a four-way pitch in May.
http://youtu.be/ks83jsHadIo
Julie Coffey from carhistory.com.au commented: “BWM delivered creative that we believe will truly resound with consumers. Their thinking behind this launch campaign really goes to the heart of our offering making carhistory.com.au a must-have product.”
Credits:
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Agency Producer: Liz Nunan
Creative Group Head/writer: David Rollins
Senior Art Director: Paul Bennell
Production Company: Finch
Director: Sean Kruck
Producer: Emma Thompson
WOW (sarcastic) what about an idea? next time maybe
I like. Is funny.
lighten up alessio
The ad highlights a problem and explains how to avoid it.
I’d never thought about a car’s history, but after watching the ad, i think you’d be mad if you didn’t get one seeing as a car is usually one’s 2nd biggest tangible spend.
I get it straight away.
A bit pedestrian…