Comm Bank goes into schools with ‘world first’ Virtual Reality pilot

October 10, 2016 9:59

The Commonwealth Bank is taking its brand into Australian schools with a “world-first” virtual reality pilot program building on its decade-long Start Smart initiative.

The VR push will see the bank provide VR headsets and specially-designed storybooks for students to take home and immerse themselves in key elements from classroom lessons linked to the program.

Aimed at raising the levels of financial literacy among students, the pilot will involve 1,500 year one and year two students from 24 primary schools across the country.

https://www.youtube.com/watch?v=i8P9pVg7f1I

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics