CommBank claims the title of most valuable Australian brand: Kantar

CommBank (Commonwealth Bank of Australia) has topped the 2023 Kantar BrandZ ranking, claiming the title of the most valuable brand in Australia with a brand worth of US$21.6 billion (A$32.3 billion).

Collectively, the top 40 Australian brands are worth US$125 billion (A$187 billion), and CommBank accounts for almost 17% of that value.

The figures were based on the opinions of more than 45,500 respondents about 965 unique brands across 74 categories.