CommBank: even riding a tractor we’re faster than other banks at settling card sales
Ad agency BMF has created a new ad for CommBank.
The ad is for Everyday Settlement, a new service improvement for businesses customers that means card sales are settled into business accounts on the same day, all year round.
The idea behind the ad is to show how slow other banks are at settling card sales by comparison to CommBank.
Cynic on his Soapbox: I love how with our advances in technology it’s taken until 2012 for a bank to process a payment the same day.
At least this banking ad has a core quantifiable benefit.
Nice work guys. And good to see BMF doing some TV work too. And great depiction of customer benefit coming through. Well done.
Cant wait till banks process my personal payments on the same day, rather than by carrier pigeon!
It’s a very un-bank wank spot.
These days all the banks are either slapping each other or so far up their own @sses nobody pays attention.
Do bmf do business banking tv now?
Sharp message delivered simply.
Well done.