CommBank launches owned media network
Commonwealth Bank has launched an owned media network, opening up its physical and digital channels to advertisers in an Australian-banking first.
Designed to deliver relevant and compelling content to retail and business customers, CommBank Connect will provide a valuable platform for partners and advertisers to reach highly engaged audiences.
“The launch of CommBank Connect is a significant step for CommBank, as we improve our customers’ experience and deepen the connection between content and commerce,” said Jo Boundy, chief marketing officer at CommBank.
“We’re set to drive deeper engagement for brand partners and create more meaningful connections for customers”.
From what I can tell [and apologies if i’m wrong here] we’re talking screens in banks.
Just as we’ve started to see some of the key tenets of marketing theory come into question in recent weeks, i’m convinced the value of these channels will eventually be challenged. But maybe i’m wrong. Maybe I should open my mind to building more meaningful connections whilst i’m enjoying that bank queue.
Gees, I wish that CBA would concentrate on being a Bank looking after its customers and not yet another attempt to find additional sources of money.
My rate just went up!? Is this why? Thieves, some might say!?
It better not get in the way of my netbank abilities, which is clunky af compared to Google.