Commercial radio ad revenue falls 12.4% in March quarter

April 17, 2020 4:16

Advertising revenue for the March quarter fell by 12.4% in the commercial radio industry, according to new data from Deloitte.

The figures, released by Commercial Radio Australia (CRA), show the metropolitan commercial radio stations saw revenue fall from $182.025m to $159.404m.

Commercial radio revenue is falling, but CRA boss Joan Warner says the worst is yet to come

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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1 COMMENTS

Nostradamus 20 Apr 20

I predict April will be a car crash. If agency business can sustain the 20-30%, direct will be 60-70%, which for some stations represents the greater sales funnel.

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