Commercial radio revenue slides 28% for first quarter of FY21
Commercial radio stations’ advertising revenue across the five capital cities fell 28.15% during the September quarter, the first of FY21.
According to the figures compiled by Deloitte and released by industry body Commercial Radio Australia (CRA), the metropolitan radio networks recorded $130.402m of media agency and direct ad revenue this quarter, versus $181.489m for the same period last year.
In Melbourne, the market dropped by 36.61% – to $37.645m – while Sydney stations fared better, experiencing a 26.9% decline to $40.241m.
