Commercial radio sees ad growth in December despite tough year

Tim Burrowes

January 8, 2010 2:56

The commercial radio industry enjoyed a second consecutive month of ad revenue growth to round off what has been an otherwise tough year, rising nearly five cent to $54.15m during December.

The figures released by Commercial Radio Australia revealed that out of the five metropolitan markets Sydney saw the strongest growth. All other markets also grew with the exception of Perth.

According to the 2009 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte, advertising revenue in the five metropolitan markets during December last year, the Sydney market grew 8.19 per cent to $16.55m, Melbourne grew 2.14 per cent to $15.8m and Brisbane grew 8.16 per cent to $8.9m.

Adelaide also rose 6.36 per cent to $5.25m, which was a turnaround from its November performance when it fell 2.35 per cent to $5.24m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.