Commissioning Love Island for 9Now and 9Go a ‘massive risk’ says Nine’s Adrian Swift

The decision to commission a multi-million dollar program for a multi channel and digital platform is a “massive risk”, according to Nine’s head of content production and development, Adrian Swift.

Despite the risk, Swift – the man behind the commissioning of Nine’s highly successful show Ninja Warrior last year – is hopeful the show will bring young Australians back to television.

He told Mumbrella the funding for the show, which comes from social, catch up and linear broadcast, was a first for the network, but said it was a “perfect” program for the local market.

Adrian Swift, Nine’s content boss with Sophie Monk, host of Love Island Australia last night at the launch