Commonwealth Bank media pitch down to three

September 3, 2014 10:25

The lucrative Commonwealth Bank media pitch is down to just three agencies, Mumbrella can reveal.

The three players who will face off for the next round of the pitch are understood to be incumbent Ikon Communications, OMD and an IPG Mediabrands offering.

CommBank announced the pitch in July with a wide field, including Carat, ZenithOptimedia and even its creative agency M&C Saatchi, thought to have thrown their hats into the ring in the first round for the account which has a main media spend of $43.1m according to Nielsen for the bank, with subsidiaries taking the billings above $60m.All agencies contacted declined to comment on the pitch for one of the most sought-after accounts in Australia.

Incumbent Ikon is fighting to retain the bank, its foundation client, last month bringing back former staffer Pat Crowley to the agency.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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