Commonwealth Bank’s Time Vault treasure hunt begins

Commonwealth Bank’s Time Vault, an online/offline campaign in the form of a treasure hunt launched yesterday. The campaign, driven through facebook is held over ten days and will send scavengers on a daily hunt to answer clues about a different decade of the bank’s centenary.

The announcement:

Commonwealth Bank’s “Time Vault” Sends Consumers Hunting For Answers In-Branch

Sydney: The second day of Commonwealth Bank’s Time Vault ‘treasure hunt’ style Facebook promotion will take an offline twist today as hundreds of people head into a Commonwealth Bank branch to locate the answer to a question published on Facebook. Tasked with finding the name of Commonwealth Bank’s first account holder, consumers have until 11am AEDT tomorrow to correctly submit the answer and be in with a chance of winning $2,000.