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Changing demographics shift B2B marketing to more emotional, interactive content

May 15, 2023 10:19

Business to business marketing has become more personal, emotive and engaging thanks to new technologies and platforms, according to Ogilvy PR and Health CEO Richard Brett.

Speaking at Mumbrella’s CommsCon on Thursday, Brett said B2B purchasing behaviours and demographics are shifting and the type of marketing has also evolved to keep up with the changes.

Ogilvy PR and Health CEO Richard Brett

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Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

Topics
CommsCon Mumbrella CommsCon Ogilvy Richard Brett TikTok
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