Commuter paper mX returns to Melbourne metro trains

September 26, 2018 2:18

The newspaper for public transport commuters, mX, is returning to Melbourne metro trains for a four-week promotion.

Spearheaded by PHD Australia and CUB in partnership with News Corp, the relaunch is bringing the publication back after three years and aims to promote the brewery’s new non-alcoholic beer, Carlton Zero.

MX says it will “rewrite” the rules for commuters

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Carlton Zero CUB Matt Altis mX News Corp Ondrej Foltin PHD Australia

3 COMMENTS

Not cool 26 Sep 18

Sure to get some attention, but incredibly insensitive, disrespectful to the people who lost their jobs as a consequence of MX shutting down.

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Not sure if relevant in 2018 27 Sep 18

We’ve gotten rid of single use plastic bags. Now ol rupert and news corp are reintroducing an old paper menace on public transport again! Not sure why but aren’t most people looking at news on mobile especially on public transport?!

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Zac 27 Sep 18

Killer media idea. Ignore the haters.

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