Compare the Market goes zen on health insurance in latest meerkat campaign
Insurance comparison website Compare the Market has launched the latest TV campaign in its ‘Simpleness’ series.
The campaign, which comes ahead of the Federal government’s health insurance simplification reforms in April, shows consumers how the new system will work.
The insurance reforms include a tiered classification system, standardised clinical terms, and the removal of claimable benefits for some natural therapies such as Pilates, homeopathy and tai chi.
Is that what these ads are? For years I’ve seen these incomprehensible ads with talking rats or vermin of some sort, and not been the least bit interested in what they’re for. Now you tell us its for something called “Compare the Market”? What is that?