Compare the Market’s meerkats Aleksandr and Sergei find themselves at a cliff-hanger in latest ad
After the meerkats were chased into the wilderness by a possum catcher back in September last year, Compare the Market has given an update on Aleksandr and Sergei’s long journey home.
The latest ad shows Aleksandr Orlov confidently strolling through the forest, seemingly unaware of the predators which are worrying Sergei, whilst comparing possums and meerkats.
When the pair find themselves in trouble grasping onto the edge of a cliff, Aleksandr asks, “Sergei is this the end?” and Sergei declares, “No it’s just cliff-hanger”.
Hopefully, they also avoid bushfires and floods. Or they compared the market and got insurance. Having a more story arc approach across episodes can provide some rich product and insight pickings. Congratulations to you and the client on the new direction and approach.
How do meerkats go from hanging off cliff to the backseat of Dame Edna’s vehicle?