‘Compare the Pair’ launches to new generation of Australians via The Shannon Company

Kalila Welch

October 24, 2022 10:19

Industry SuperFund has launched the latest iteration of its long-running ‘Compare the Pair’ platform, encouraging a new generation of Australians to find a high performing industry super fund via creative agency The Shannon Company.

The campaign marks the first time in 17 years of its history that ‘Compare the Pair’ will target the under 25s demographic.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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