‘Complacency is the enemy of creativity’: Greg Hoffman kicks off Mumbrella360

“Complacency is the enemy of creativity,” Global brand leader Greg Hoffman kicked off Mumbrella360 on Wednesday morning, reflecting on three decades of success as CMO of the global sportswear giant Nike.

Hoffman delved into the various sources of inspiration that have fuelled Nike’s success over the years in a packed room of industry trailblazers.

Highlighting the significance of curiosity in marketing, Hoffman likened it to “rocket fuel”. He stressed the importance of looking beyond a specific industry for inspiration, drawing parallels between Nike’s iconic campaigns and influences ranging from art to space technology and even greeting cards.