ComScore winds down ANZ operations as part of global revamp
Online measurement giant ComScore has reduced its Australia and New Zealand operations seven years after establishing a Sydney office.
The local wind back follows ComScore’s global announcement yesterday it would axe 175 jobs, with chief operating officer Cameron Meierhoefer stepping down.
In a statement to Mumbrella, a ComScore spokesperson said: “ComScore has announced we are implementing a reduction in workforce across our business so that we can flatten our organisation, speed-up innovation and better align our business to our customers’ needs.
Told ya there would be a bloodbath. I’m so smart
We talk about digital advertising spend duopoly, at least there two. Shame to see the measurement space down to 1. ComScore team had some top talent. I’m sure come up on top.
Shame to see this happen to great people with a solid product. Now we’re just left with Neilsen and their sales arm, the IAB
Nic, all media channels support their primary audience measurement currency – CRA with Gfk, News Media Works with IPSOS, Think TV/Free TV support Oztam. IAB has had a close relationship with ComScore and they are members of our Exec Tech & Ad Effectiveness Councils. Their validation services data (viewability and IVT) feeds into the benchmarks we publish in collaboration with PwC. It is sad to see much of the team based here let go but look forward to still working with the guys on the ground.
The article says that they have shut down the Australia and NZ operations. But the spokesman says that the Sydney office is still open with three staff.
So, which is it?
Hi Huh?,
My apologies for the confusion in the story. The ComScore comments clarifying their changes were received from their London office late in the day. I’ve reworded the story to reflect those changes.
Cheers,
Paul Wallbank
News Editors
Thanks for the update. Unfortunately the title is still misleading as operations in ANZ have not been winded down (entirely).