COMvergence releases global billings report, questions remain over local version

July 12, 2023 10:18

As COMvergence celebrates its just-released 2022 global agency billings report, serious concerns remain unaddressed over the accuracy of its recent Australian version – which industry insiders claim features questionable numbers.

According to the global report, which includes digital media spends, Omnicom Media Group (OMG) has remained the top-ranked media agency network worldwide, with a total 2022 billings figure estimated at US$22.5 billion, and a growth rate of 1.6%.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.