Connect emotionally: the communications must-haves for COVID-19 vaccination uptake success
Bastion Brands founder and CEO Simon Davies outlines the key steps in communications strategy to ensuring the Government’s COVID-19 vaccination rollout is a success.
COVID-19 vaccination uptake will be significant impacted by the effectiveness of communications. The good news is that attitudes and behaviours about vaccination are very malleable. Communication matters.
Yet Governments around the world are struggling with persuading a hesitant public to have the COVID-19 vaccination injection. This is because communication is too fact-based.
