Connect Furniture: it’s what separates humans from animals
A print and outdoor campaign for online furniture retailer Connect Furniture positions their product as what separates humans from animals.
In one execution of a series created by GPY&R Melbourne, a naked woman licks herself clean in her bathroom. In another, a couple eat their dinner off the floor. The strapline reads: ‘furniture: it’s what separates us from animals.’
Connect Furniture brand director Joseph Bruzzaniti said: “Connect Furniture.com.au is one of Australia’s fastest growing dot coms, connecting millions of consumers with hundreds of furniture suppliers from all over the country. We have worked with George Patterson since our launch in 2010 and this latest step in the evolution of this new brand is really exciting for us.”
Pretty heavy for furniture ads but it is more interesting than the norm
Separates us from animals? Try telling that to my lounge/bed-loving dog.
http://theinspirationroom.com/.....-campaign/
Obvious scam ad. Prove me wrong by publishing media schedule.
its certainly different! not sure it makes me want to buy furniture though
I give the bathroom one two days before feminist complaints start lighting up the switchboards
Love it. Got me interested enough to go to their site.
Serious? This to sell furniture?
I want this job
Hi Gezza,
I’ve put your comment to GPY&R. They say that the campaign broke in the regional press over the weekend and is scheduled to run in national homemaker magazines and outdoor sites in the coming months. It’s also running point of sale in furniture stores. I’m told the client is taking a similar approach to media as the avatar campaign last year, which did not require heavy media spend.
Cheers,
Robin – Mumbrella
Ilve did some print ad’s with women licking food and stuff, here is a link:
http://www.indesignlive.com/ilve-indesign-comp
Regional press – right – would suggest lowest cost option available to be published. POS is NOT outdoor and scheduled to run ? Puhlease. Rest my case m’lud.
Might appeal to ppl who love clever advertising but I don’t necessarily see this as something that’d connect with consumers, grubby looking shots of naked people, looks more like a porno version of finchers seven to me.
Actually, you see plenty of ‘POS’ masquerading as outdoor posters on the walls at Cannes.
But don’t go whining about it: awards shows are too interested in keeping their revenue streams flowing to genuinely crack down on stuff like that.
A brave move and congratulations for selling in the concept of a furniture ad with no furniture in it. Well done for realising we all know what a sofa or a table look like. But how much do I get off this weekend only?
Furniture???
What about Clothes, language and prophylactics.
Furniture is far from the only thing, hardly an insight.
But nice execution all the same.