Connecting Plots hires first-ever head of PR

April 11, 2025 11:16

Independent agency Connecting Plots is expanding its comms offering, appointing a head of PR for the first time to create earned-led campaigns.

Katie Eastment takes on the role after nine years at The Impact Agency, where she was most recently group account director. Now joining Connecting Plots, she will lead an integrated comms offering to help brand earn consumer attention and go beyond the agency’s existing creative output.

She told Mumbrella she was drawn to the agency because of its “insights-led approach” which she said lends itself nicely to PR.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.