Connecting Plots wins Yellow Tail social media account

April 15, 2021 3:11

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for Yellow Tail wine in Australia.

The win follows an audit of the Casella Family Brands social activities. The wine label previously used We Are Social for social media activations.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.