Connoisseur campaign from Publicis agencies sees 150K ice creams given away

Publicis Groupe agencies Spark Foundry and Leo Burnett have collaborated on work for ice cream brand Connoisseur that will see 150,000 product giveaways along with out of home, video content and geo-targeted social media.

The campaign to market two new ice cream flavours – created in collaboration with artisan chocolatier Koko Black – involves ice cream truck-style ‘guerrilla sampling’ in residential areas, coastal areas, parklands and beaches on the eastern seaboard.