Consumer magazines on the rise as Ten’s share teeters above 20% according to SMI data
Masters
Ad spend for consumer magazines rose by 5.4 per cent in August compared to the year before, according to the latest round of number from the Standard Media Index (SMI).
Last August political parties were steeling themselves for a hard-fought general election contest which saw more than $20m extra pumped into the media by the Liberals, Labor and Clive Palmer in frenzied electioneering, which helps account for the overall ad market dropping by 5.2 per cent.
However, Tristan Masters, analytics director for SMI, told Mumbrella government spending was around $46m last August including party spend compared to an average of around $20m, which when factored down and with late ad bookings would see the overall market “broadly flat”.
Another shocking result from Ten. I thought they had the Commonwealth Games in August which should have helped the result ?
What would it have been with it – god nows.
20 share or less is simply untenable moving forward. Reckon the top people have had their chances to improve but not going to happen with the personnel currently in place.
What will Ten do when The Bachelor ends?! I’m predicting an all-time low….