Content boss Craig Bruce admits letting Kyle and Jackie O go was ‘a mistake’ as he exits SCA
Craig Bruce
One of the best known radio programmers in Australia Craig Bruce has parted ways with Southern Cross Austereo after 27 years.
His exit comes as SCA looks to rebuild its Hit Network radio stations after two lacklustre years in audience surveys, particularly in Sydney where it has struggled since the defection of Kyle Sandilands and Jackie ‘O’ Henderson to rivals KiisFM from 2DayFM in 2014.
In an interview with industry site RadioInfo overnight Bruce admitted one of his regrets on departure was that “I would like to have left 2Day in a better position than it is right now” and admitted letting Kyle and Jackie leave was “a mistake”.
A living legend. Thanks for all your guidance Bru, all the best with your new adventures.
Good onya dog.
Yes, best wishes for the future and may success build upon success.
Success in radio or television depends, in my opinion, upon two groups of people, the team running and presenting the program, and the audience. Discount either, and you will have a recipe for disaster.
There are a few things that should be avoided in a radio program, one is allowing the already powerful presenters to dominate. Respect for the audience is paramount, and they must always be allowed to feel that they are the component vital to the process. When a presenter (on air celebrity) leaves, for whatever reason, it is madness to replace him/her with two people, or in the case of two presenters, to replace with four.
The replacement should inherit a drivable process, and drive it very carefully until the audience has a chance to bond with the new, and accept the gradual change in style to the point of preference.
You’re right Charlie; a living legend (from way before my time), and more recently a really decent guy committed to delivering for the client as well as the listener. He’s made my life easier facing up to advertising clients every day. You’re a good egg CB.
Please just change your brand back to Today and take a brand led approach out of the mess.
Congrats Craig I agree with above and the release you are a super talented and lovely bloke.
Craig is one of the best content minds in the country and a genuinely decent human. Good luck CB… You deserve it.
After 3 years away I came back to Sydney and as is my want tuned in to Triple M. What the hell? It is a faded shell of its former self with no apparent focus on its playlist. I assume Dobson is no longer at the tiller?
Flicking from station to station, Sydney radio on the FM music band now stinks.