Content marketing agency Emotive hires Nova partnerships boss Andy Sinn

APN News and Media’s new content marketing arm Emotive has hired former Nova Entertainment partnerships exec Andy Sinn as commercial director, Mumbrella can reveal.

He will be responsible for driving commercial strategy and building revenue across its products including social video creation and amplification.

Emotive, backed by APN and led by former Brand New Media managing director and MCM chief executive Simon Joyce, launched in February with a promise to help marketers “inject emotion into content creation”.