Content marketing competition expands as Colloquial and Yaffa Custom Content launch

Shipley and Khodr

Two new content marketing agencies have been launched in Australia today with creative agency J. Walter Thompson and Group SJR collaborating to create Colloquial and Yaffa Media setting up Yaffa Custom Content.

The joint venture between J. Walter Thompson and Group SJR, a division of Hill + Knowlton Strategies, will see Colloquial launched as a unit of J. Walter Thompson, sharing locations and drawing on talent from the wider agency group.

Colloquial, which has launched with staff and projects based in Sydney, Melbourne and Perth, will build publishing environments and editorial teams to produce content that aims to get read and shared.