Content Matters at ASTRA Conference

November 3, 2010 1:49

The Australian Subscription Television and Radio Association has announced that its 2011 conference will be titled Content Matters.

The first keynote speaker announced for the March 29 event is Anne Sweeney, co-chair at Disney Media Networks and president of the Disney/ABC Television Group.

“Changes in consumer behaviour are driving our businesses in ways we couldn’t have imagined a few years ago. I look forward to the conference and discussing the demand for great content and its power to shape our business,” said Sweeney in a statement.

According to the organisers, the conference will cover a range of topics focusing on the strategy behind and demand for programming that is driving the industry today.

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Miguel Gonzalez