Content monitoring platform Newsroom.ly rebrands to incites.com
Less than a year after launching, content performance measurement platform Newsroom.ly has rebranded to incites.com, with a focus on providing a real time data analytics feed.
Launched in 2017 by Ogilvy Australia’s former head of data Leon Bombotas, the company’s original service raised $740k in seed funding to offer reports on the performance of earned and owned media campaigns.
“With incites.com we’ve killed the dashboard,” Bombotas told Mumbrella. “Newsroom.ly ranked content based on a scoring algorithm and then applied text-mining to uncover narratives. The results were published as tables and charts in dashboards for users to analyse.
“Under the hood, the platform has been engineered with workplace communication systems in mind like Slack and Atlassian’s Stride, to tap into emerging trends like text-to-voice and third party developer integrations.”
