Contiki celebrates 60 years with Sixties Suitcase Challenge via Eleven

Kalila Welch

October 18, 2022 10:19

To celebrate its 60th anniversary, youth travel operator Contiki has partnered with TBWA’s earned creative agency Eleven to launch a social media campaign with Millie Ford, challenging the Australian TikTok creator to ‘travel like it’s 1962’.

In a nod to the company’s first Europe trip in 1962, Ford was challenged to take on the Sixties Suitcase Challenge, swapping her smartphone, auto-translate and GPS for a vintage suitcase containing a Polaroid, paper maps and some sixties fashion.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics