Conversant Media launches creative services division and two new video channels

Zavos

Digital media company Conversant Media have launched a new creative services division called Conversant Create, Mumbrella can reveal.

The publisher, which publishes sports opinion website The Roar, culture website Lost At E Minor and consumer-tech and lifestyle website Techly, said the new division would be led by commercial integrations manager Sorrel Kesby, with support from digital producer Elise Boyd, and would handle the creative for the publisher’s ad format The Slate along with helping clients with native content.

Speaking to Mumbrella, Zac Zavos, managing director of Conversant Media explained that The Slate is a “magazine” style format which allows advertisers to create a static image that is revealed to audiences as they scroll up a page.