Cool Ridge Spring Water: keep your wingman watered for Movember

Schweppes is gearing up for Movember – when men grow moustaches for charity during the month of November – with a campaign for Cool Ridge Spring Water.

The campaign, by BMF, includes outdoor, radio, online and a Facebook presence.

BMF CD David Klein, said: “We wanted to find an idea that not only promotes Cool Ridge and its association with Movember but also encourage men to stay properly hydrated. We think the idea of keeping your wingman watered does this.”

Credits:

Agency: BMF
Illustrator: Mr. Bingo
Media Planning & Buying: Carat
Client: Schweppes, Cool Ridge