Independent agency Paykel Media bought by barter company Active International

February 11, 2019 9:58

One of Australia’s longest established independent media agencies Paykel Media has been acquired by corporate trade company Active International for an undisclosed price.

Paykel Media, which was founded in 1999 and has offices in both Sydney and Melbourne, will now join a global network of more than 500 staff across 14 countries.

Tony Paykel, left, and Active International’s Cameron Swan

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

acquisition Active International Cameron Swan Media Paykel Media Tony Pakel

4 COMMENTS

Thirsty 11 Feb 19

Nice work Tony and Cam – both exceptional businesses – a perfect match!

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A harsh trifle.... 11 Feb 19

The obvious question….did Active pay cash or barter credits?

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AJ 11 Feb 19

Surely barter

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Lecop 13 Feb 19

Congrats TP. I remember a coffee conversation many moons ago about starting Paykel media. Lovely to see your success!

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Independent agency Paykel Media bought by barter company Active International

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