Correct The Internet and DDB Aotearoa NZ look to make sportswomen visible
Correct The Internet is drawing attention to the inconsistency of searchable facts online and the disadvantages they pose against women’s sport, launching a global campaign in partnership with DDB Aotearoa NZ.
The inaccuracies at hand render female sporting stars invisible – such as a discrepancy over who has scored the most goals in international football. While the internet will usually crown Cristiano Ronaldo, the record is in-fact held by women’s footballer Christine Sinclair.
The organisation behind the campaign, Correct The Internet, is a collective of people who seek to highlight and correct search inaccuracies and make sportswomen more visible as a result.
