Cosmetic surgery ad comparing breastfeeding mums to cow udders banned by watchdog

Tim Burrowes

May 13, 2017 3:14

An ad from a cosmetic surgery clinic using an image of a cow’s udders to target women who have experienced changes as a result of breast feeding has been banned by the Ad Standards Board.

The ad, featured the headline “Look familiar?” next to the image of the udders.

The Assure Cosmetic Centre website

After complaints about the print ad from Perth’s Assure Cosmetic Centre, the company responded to the ASB claiming that its ad was “empowering”. It argued:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.