Cottee’s Cordial goes back to its roots
GPY&R Melbourne is behind a new campaign for Cottee’s that takes the cordial brand back to its roots with a celebration childhood.
Troy McKinna, ad manager manager at Cottee’s, said “We’re hoping the generation of Australians who grew up with classic ‘My dad picks the fruit’ ad will share this new Cottee’s classic with the next one.
The old ad was quite rightly aimed at kids.
I think this new one will not have that appeal to them though.
Nail on head: Bang. Love it.
Still reckon the original is a priceless piece of communication.
The confidence of that kid actor marching down between the orange trees is a powerful, emotive example of ‘pester power’ at it’s very best.
absolute class.
One of the finest of a very small handful of great australian ads in the last 5 years.
….and there’s the token ranga.
25% fruit juice, ha ha
A bit deep for kids? Will they be going ‘huh’? No, its a ‘for mum’ commercial. But at least there is no strained smiling mum who’s life would not be complete without the token runt of the litter going ‘aahh’ after a Cottees, like the first one!
Just saw this for the first time on television. Forgot to comment when it was posted. This is a cracking ad – well done to all involved.