Cougar Bourbon deliver truth ‘straight up’ in new campaign

Cougar Bourbon is sharing some honest truths in its latest campaign which attempts to remind drinkers about what it means to live your life ‘Straight Up’.

The campaign, created by Clemenger BBDO Melbourne, is running across radio, outdoor and digital and looks at the world through its ‘Straight Up’ positioning.

Clemenger BBDO Melbourne creative director Ant Keogh said: “The Cougar drinker isn’t into showiness, they’re a pretty down-to-earth person who prefers when you just say it how it is – it’s what we call living life Straight Up.”