Country Racing Victoria turns campaign jingle into a full-length song

Country Racing Victoria has gone beyond just the advertising jingle, with an extension of its new ‘Racing Strong’ campaign being commissioned into a full length song.

Following such a strong response to a recent campaign, the Country Racing body said it commissioned a full length song, turning it into an anthem for the communities where country racing is significant.

A statement from Balance, the creative agency behind the campaign said it is every agency and client’s dream to turn a piece of campaign music into a full length song, and that is what they have done to coincide with campaign which was released on 11 July.