Cowan appoints new strategy director

Design company Cowan has appointed Paul Galesloot to the role of strategy director.  

The announcement:

Leading Australian branding and design company Cowan has appointed Paul Galesloot as strategy director to spearhead Cowan’s strategic insights and design trends offering to clients.

In addition to analysing current and predicting future design trends, Galesloot will be responsible for leading their proprietary process that defines brand strategy and visual language called Brand Focus. The Brand Focus process includes two collaborative workshops which allows Cowan to broaden the strategic scope of the client’s brief and align the client and agency regarding the visual language of the brand.