Cowan designs new look for Ritz
Brand and packaging design agency Cowan has created a new look for cracker brand Ritz.
The announcement:
Cowan has created a fresh new look for one of Australia’s favourite and most iconic brands – Ritz.
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Yeah, everyone I speak to also talks about “buttery, melt in your mouth flavour”.
As if. Who knows anyone who uses phrases like that in real life?
Maybe they’ve been speaking too much to the person at the desk next to them or on the other side of the divider. Give us a break and drop the marketing babble.