CRA launches a campaign to celebrate DAB+ digital radio
Commercial Radio Australia (CRA) has released a campaign for DAB+, celebrating the emotional connection listeners experience with digital radio programming.
Created by Eardrum and directed by Andrew Garrick from The Production Group, the ads display scenes of the diverse digital radio audience with the goal of demonstrating that “radio is the ultimate soundtrack to any situation”.
The campaign aims to promote the digital radio technology and position DAB+ as a required feature when they purchase their next audio device.
