CRA launches campaign featuring ‘smart marketers’

Tim Burrowes

January 18, 2010 11:24

Commercial Radio Australia has launched the latest industry brand campaign aimed at pushing the effectiveness of radio as an advertising medium.

The Smart Marketers Use Radio campaign features marketing experts talking about how radio can be used to achieve different marketing objectives.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.