CRA’s Ford Ennals rebrands industry body and launches new audio advertising tool

August 10, 2022 2:00

Commercial Radio Australia (CRA) chief executive officer Ford Ennals has today renewed strategic direction and rebranded the peak radio industry body to give a greater emphasis on the booming digital audio market along with supporting its members to grow commercial radio advertising revenue.

“We are experiencing strong growth in digital audio so it’s timely for CRA to have a stronger focus on identifying new commercial revenue opportunities across the broader audio markets for our members,” Ennals told Mumbrella.

CEO Ford Ennals

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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