Creating buzz on a small budget
Dr Mumbo doffs his cap to Kristine Morgan and Lisa Hughes, the creators of ‘Australia’s first designer intimate massager’, The Be Be. The pair have created quite a buzz (ahem) despite not having spent much on marketing besides a bit of PR (using Markson Sparks).
The two mums don’t have a background in PR (when the product first launched they opted not to use a PR agency at all). Or vibrators for that matter. Morgan (pictured, left) is a former flight attendant. But sales have been so brisk the duo recently won a ‘home-based’ business award for their efforts.
But while they have succeeded in getting The Be Be, which is produced by their company Love Being Woman, sold in adult product distributors such as Claredale, more mainstream stores have said no.
I think it might be ‘doffs’ rather than dofts…
Indeed, thanks for spotting Alison. I’ve corrected the sentence.
Robin – Mumbrella
Hmmm… props for redesigning the product, though they’re not the first to have had a go in Australia — not by a long way. You’ve probably seen more beautiful designs elsewhere already.
We get too many press releases from businesses claiming ‘firsts’.
Why is this story on Mumbrella?
good point ed… why is this on mumbrella?
It is on Mumbrella because they send a package to Mumbrella and the package was shaking ????????
What’s the fuss guys?
Well done to them to take break into a male dominated industry .
The adult industry is well in need of some creative marketing.
Personally I say good one Mumbrella and it’s an certainly inspiring story.
Robin Hicks, this is not a Mumbrella (or Dr Mumbo) article. Stick to the brief
I agree Jane, good for them. Besides I can’t think of a more compelling story – a happy woman by whatever means is one good news story, in my book.
Andrew
PropertyNow
Coffs Harbour
I would love to know which countries are ahead of Australia in the Designer Intimate Massaging field ?
http://tinyurl.com/4ccqs64
Have a look what happened to the electrical giant Philips when they launched their intimate massage
I’m a grey-ager now but I must say … who needs it? I always thought an erotic charge was got with a combo of brainpower, hormone-fuel and touching? all free.
Go back to your cave Jean. It’s healthy to masturbate and more people should do it more often. Goes a long way to reduce stress and doesn’t always have to include a partner.
Most products on the market are made by men for men, so good on the ladies.
My point was . . . . Who needs machinery to masturbate . . I am a woman who doesn’t.