Creative agency 12below rebrands to become The Brand Management Company

Full-service creative agency, 12below, has transitioned into The Brand Management Company (TBMC), focusing “purely on the creation of new brands and the transformation of existing brands that are in need of some love”.

TBMC partner, Jon Samuel, said the new position gave brands a crystal clear understanding of the agency’s purpose.

TBMC partners Scott Dunn and Jon Samuel

“Quite simply, we create the strategic, visual, verbal and sensorial foundations to activate brands and keep them moving,” Samuel said.