Creative agency Junior merges with digital agency Cru

Two of Queensland’s agencies, creatives Junior and digital agency Cru, have merged.

The announcement:

Junior announced today that it has acquired a stake in local digital agency Cru Digital and that whilst both agencies will continue to serve the needs of their individual client bases, Cru have already moved into Junior’s Fortitude Valley offices and an emphasis moving forward is being placed on a single ‘Total Consumer Engagement’ offering.

Russ Vine, Managing Director of Junior commented: We’ve wrestled for many years now with how to grow our digital capability in a way that can keep us ahead of our client’s needs. What we’ve realised however is that by not only joining up with Cru but by co-locating and integrating key services with them, we are amalgamating with a proven player in the wider digital space and between us we will be far better equipped to help clients grow.