Creative agency Paper Stone Scissors works on branding and launch campaign of lingerie brand Underline

Creative agency Paper Stone Scissors was appointed by underwear brand, Fine Lines, to launch its new label Underline.

The agency’s remit covered the brand narrative, brand identity, all visual assets, and it worked with Fine Lines on the label’s name.

The brand positioning of Underline is that it brings together fashion and function. Paper Stone Scissors chose to represent that in the brand launch campaign by shining a light on the process of getting dressed in the morning.

Paper Stone Scissors worked with the brand from its name to its launch campaign